Life is very strange. Franz Kafka, the famous Czech writer, knew all about it. One of his greatest stories, The Metamorphosis, starts like this:
One morning, as Gregor Samsa was waking up from anxious dreams, he discovered that in his bed he had been changed into a monstrous verminous bug. (…) “What’s happened to me?” he thought.
A similar thing happened to me this week. Waking up on Monday, I immediately sensed that something was off. There were strange sensations all over my body. Once my eyes had adjusted to the light, I was shocked to find that my skin had turned blue. Trying to scream, all I could utter were strange noises. And most curious of all, when I tried to walk, I made little leaps.
It was the most curious thing. I had turned into a frog…
Unlike Gregor Samsa, I know the reason for my metamorphosis: it's what happens when you join aFrogleap! This week, I'm starting my internship as a content manager. From now on, I’ll be bringing you exciting new stories and insights from inside the office. It'll be my job to write about all the things that fascinate us: innovative strategy, awesome design and exciting technological developments.
Splashing into the digital pond
Before turning into a frog, I studied human geography. How does a geographer end up at a digital agency? It’s not as farfetched as it may seem. Geographers investigate how people interact with their environment. They study how cities, nations, and neighborhoods function. They analyse spaces. As the boundaries between online and offline are fading, digital products are increasingly defining how we interact with our surroundings. That's why these two worlds are not that different at all.
On top of that: the online world holds a special place in my heart. I’ve always had a love for digital and now it's time to delve deeper into the professional world of mobile experiences. At aFrogleap, I’ll be working hard to make clear how innovation, strategy, creation and development can help any organization prepare for the years ahead.
Furthermore, this internship will give me the chance to do what I love most: writing. What I love about words is their incredible power. A gripping story can lead nations into battle. A single word can end a relationship. Friedrich Nietzsche once said that things do not really exist before they are put into words. That's why writing is so fascinating: with every word you write, the universe grows a little bigger.
Good news: life will stay strange
Few things are as exciting as the future. I'm thrilled to find out how new technologies will impact our world in the next few decades. What will come and what will go? No one can say for sure, but I’m glad I joined a bunch of frogs that are trying to answer those questions every single day. Using the expertise from our different disciplines, we're getting ready for a great future. That's what excites me most about working at aFrogleap: it's not about doing tech for tech’s sake, but about building things that will create better lives.
Many things will change, but whatever the future holds, one thing is for sure: no amount of technology can take Kafka's strangeness out of this world. Whatever happens, ordinary people will keep turning into frogs.