How often do you still watch TV? When you do so, you are probably watching TV with ‘half an eye’… and great chance that you regularly peep at your mobile screen. Full attention to the big screen has become something exceptional.
And that’s why the TV needs to change along with the change in technology and hence, the change in our behavior. The TV industry is facing a big challenge for the future: adapt to a mobile-first strategy. That means that they should anticipate on the fact that people are increasingly mobile, social, interactive… and that this happens more and more live, using all kinds of apps that reinforce them in the continuation of this behavior — given the huge popularity around apps such as Instagram, Snapchat and Periscope.
A great example of this was the news of an explosion in New York a few weeks ago, when smartphone users were turned into live news reporters enabling people to stream it live on Periscope. The broadcast industry could respond effectively to these new tools and platforms.
So, more specifically, the TV industry needs to increase the size of its audience to have a stronger relationship with viewers; to improve its shows; and to forge better partnerships with big brands to make more money from digital platforms. Data wil play a crucial role in this, and trust and transparency as new services are key in the relationship with end users.