It's only January, but the tourism industry got prepared for another 'Vakantiebeurs' last week. Excited and ready to get into the holiday vibe, we entered the Jaarbeurs in Utrecht as if we were entering the departure hall in the airport, hearing a friendly voice that requested you to go to your gate... The Vakantiebeurs attracts many visitors every year, ready to get inspired by new ideas for their next holiday destinations. Besides that, it’s also a business to business event to catch up with the latest (digital) travel trends.
One of aFrogleap's first clients, Campingnavigator, was also represented at the Vakantiebeurs. Campingnavigator is known for its great amount of information about more than 7.900 campings across whole Europe. And, off course, they have a super handy CampingApp for iOS and Android to use for orientation purposes and finding camping information. Use it to find out more about camping facilities, prices, pictures, Best Deals and contact information. On the road it is possible to use offline maps during your holiday trips to easily navigate to the next camping you're staying.
Campingnavigator promoted their app and helped out (some less digitally savvy) visitors to download it and explained that they can even download the country maps in advance to use these offline while travelling. Saves you a lot of unpleasant data roaming costs abroad and your Camping information is always at hand! Visitors could leave their personal camping recommendations on the ‘Social inspiration wall’ to share their personal experiences with others and immediately participate to win some great prizes.
Symposium: ‘Tomorrow is too late’
Campingnavigator is one of the sub brands of Vacanceselect which held a very interesting symposium for their partners, mostly camping owners with a great variety of nationalities. Loek van de Loo, director of Vacanceselect, shared market insights, trend research, promotion plans for 2016 and handed out the award for best rated campings according to the Vacanceselect customers. It was a nice get-together to receive feedback on the overall feeling of how business is going and to share that partners can submit their availability, content en pricing information soon on the new platform.
Speaker Kristian Esser gave the audience insights in #campingfuture trends. The key message towards the audience was to behave like a small company and be aware of the value of social media, new business strategies and digital communication opportunities. The interactive symposium made the audience re-think their strategy and check if it is future proof. Is your strategy future proof?
For example, do you provide free wifi at your camping for visitors? 'Yes, for free'; 'yes, but paid'; or 'not at all'? If you do not provide a wifi connection, know that you are already two steps behind on your competition and you waste the opportunity to get in touch with your camping visitors while they’re around. Your visitors are most valuable to share their experiences and recommend your campsite.