"Soon enough": How to run your Android apps on ...

"Soon enough": How to run your Android apps on Chrome?

It remains quite an exciting rivalry in modern technology: Android vs. iOS.But did you know that, although, there are more Android than iOS users worldwide — also in the Netherlands — developers still choose to build their apps for iOS first before they appear on Android. Why is that?

Well, from both the developer and the user side there seems to be a preference for iOS apps to be built first. iOS is often used as testing ground for developers. Apple ensures a closed ecosystem and has made some great tools suitable for building apps which make it easier. Compared to Android they don’t need to take into account the different types of Android devices and their screen sizes. Developing an app is pricy and takes quite some time. The revenues of building an app for iOS has proven to be much higher. Moreover, the advertising rates on Apple are also higher. iPhone users tend to spend more on profitable apps and on in-app purchases. Often when an app is successful on iOS, an Android version follows later on.

But Google is making some strategic moves. In the first place, it introduced its Chromebook a few years ago — an affordable laptop, rather considered as an ‘upgrade’ from smartphone or tablet — to reach out to a broader international audience. Teaming up with more local partners Google is trying to enter new consumer markets with new Chrome devices. Likewise, Google has launched its new project ‘App Runtime for Chrome’ (ARC), which allows Android apps to be converted to run on Chrome OS, Windows, Mac, OS X and Linux (almost every popular operating system except for iOS). It’s enabling any developer to run their app on ARC via a new Chrome app packager, and it’s allowing ARC to run on any desktop OS with a Chrome browser. Through this app developers can now submit their apps to the Chrome Web Store.

This means that over time the Chrome Web Store could become as important as the Google Play Store… And Chrome another suitable testing platform for developing apps? With the new release ARC includes some of the Google Play Services API’s. However, more support of Google Play Services will be a major improvement for ARC. Fortunately, the process of submitting an app to the Google Play Store is a lot easier and faster compared to Apple. So perhaps, developers will now be more convinced to write their apps for Android first. Just let the two giants in Mobile further ‘inspire’ and challenge each other. This to ultimately make our devices and apps work better and more beautiful.