"Meet the frogs" : Hugo Noorlander

"Meet the frogs" : Hugo Noorlander

When Hugo walks into our office, the first thing he does is getting a coffee. Hugo is a real coffee lover. Also known as Secretpixels, he is the only true 'Amsterdammer' at aFrogleap (sorry Naos!). He works at aFrogleap for over 3 years now, started working part-time between his classes and made himself indispensable in no time. And not because of guarding the candy jar that's on his desk.

Everything is possible and feasible in his eyes. He knows what's beautiful. He dreams away in pretty designs, new gadgets and must-haves (a Ferrari, right Huug?) or far-away travels. Hugo is our video guy. Always finds that cool beat to get along with that cool render he made after another fun team activity. As a real designer he even has a favorite font, Source Sans Pro. In 2014 Hugo was responsible for the entire aFrogleap re-branding, from cool logos and the new AFL website to a shiny presentation deck. What else?

So, what is it that you do at aFrogleap? 

"As a designer I am part of the UX team at aFrogleap. Here I am responsible for the visual expressions in which we take a user-centric approach. One element of the user experience is animation. What I really like is telling stories through animations! As a key frame ninja I have created different animations and promo videos, both for aFrogleap and my personal portfolio. I hope to keep on doing this in the future! The programs that I like to work with are Photoshop, Sketch and After Effects."

What is the coolest project you did with aFrogleap so far?

"My graduation project was fun! I had to design the concept of creating a wearable app of the Red Cross First Aid app for the Apple Watch. Unfortunately, this app is not (yet) developed, but the idea of having your First Aid guidance on your wrist is incredibly smart! Your hands are free for CPR and the rhythm of the vibrations that you feel on your wrist will guide you through the process. You can also call the emergency number handsfree while providing First aid to a victim."

What do you like about working at AFL? 

"Working at aFrogleap is awesome! The creative environment, the great colleagues, the energetic atmosphere, the appreciation that you get from the team and above all the creative freedom you have."

‘Funny facts’ that describe you in a different way?

"Apart from the fact that I was born and raised in Amsterdam, I'm not completely Dutch... I'm half Helvetica (latin for Switzerland).

I cha chly Schwyzerdütsch rede und ech verschto hönne vel! 

In addition, I love beautiful stuff?! I could say that I'm an Apple guy ?  because I want to have the newest iPhones and Apple watch when they come out! Other stuff that I like is the Manners inspiration that comes out every Monday. An online lifestyle magazine with pretty images of all that has to do with design, like home interior design, fancy cars, clothing... and also, beautiful women ;). Just some fashionable stuff for men! Saving up the 'tea topics' on a bag of Pickwick tea... gives me 'food for thought', hehe! Oh, and don't forget to check Dilemma on Tuesday. " ? ? ?

Do you have a dream or vision? Some sort of life moto?

"What I find interesting is that there are always certain expectations in our society. What's your plan? Where are you going? When will you buy a house? And when will you get married?... I am not a big planner. Planning your life for me means that you don't allow life to just happen!

If you already know exactly what you're going to do in the next 10 years, where is the fun in that?!

What I do is to plan small things, such as having a goal to live towards. This will keep me motivated and will challenge me further. What I do know is that I want to keep creating beautiful things. And... someday I want to make a journey through space, it would be so cool to be able to float!"

You must love coffee?

"As you already know... I love coffee! Just black is good, but I prefer to make it a bit more fancy: steamed milk consisting of small, fine bubbles with a glossy of velvety consistency and a double shot of espresso. Whop whop!

I recently started a project in which I could combine my love for good coffee and cool coffee places with great WiFi spots in Amsterdam: Workspaces! If you're looking for a creative place to work outside of the office or your home, check it out!"

Any favorite apps at the moment?

"Snapchat, to see where your friends are and what they're doing. But also to follow channels such as Vice, Mashable en National Geographic.

Mr. Mood, a fun app in which you can daily indicate your mood.. On a scale from 1 to 100 my mood this week is 78. Pretty well, according to the app!

Vimeo, and then mainly the ‘staff picks’, to keep me up to date and check out new and creative videos of others."