We are proudly announcing that BMW Netherlands is going to work together with aFrogleap, part of Oxyma. By doing so, BMW takes an important step in the implementation of its omni-channel strategy. At the beginning of this year, BMW conducted a RFP with several Mobile Agencies, and with aFrogleap they saw the best fit.
"We choose aFrogleap for their professional approach, reference projects and the existing knowledge of the underlying BMW data processes within Oxyma," said Bas van der Zijden, Digital Services Manager at BMW Netherlands.
Within Oxyma, aFrogleap is the mobile experience expert who creates and builds engaging experiences. The cooperation with BMW is all about the right combination of creation, data analytics and marketing technology. By committing to aFrogleap, BMW can rely on a partner that considers the mobile channel inseparable from an integrated customer experience across all communication channels. It's entirely in the spirit of today that both parties address a mobile question from the omni-channel approach.
"We are looking forward to creating a great experience through mobile with BMW, using both user experience and data driven context as main pillars. This allows us to show that within omni-channel marketing mobile is an important channel," says Ben van der Veer, Commercial Director at aFrogleap.
Johan de Boer, Client Service Manager at Oxyma: "It’s a great honor to develop the relationship with BMW and to deploy the existing knowledge of data driven marketing towards the mobile channel."