'Girls in tech': the Make-up Genius

'Girls in tech': the Make-up Genius

Previously, we wrote about the aFrogleap ‘Boys with their toys’ such as the Apple Watch and the Oculus Rift. We thought, why not write about tech stuff that appeals more to women? What do girls in tech like? Well, for example the L’Oreal app ‘Makeup Genius’. It gives an extra dimension to the online shopping experience which women do more and more these days. We love smart apps that really use mobile technology to increase convenience for its users. And this app is a great example that makes use of facial recognition to really fit the look to the face of the user. When you open the app it starts with making a scan of your face before you continue to try different looks. This app also means: no more cleaning your face every time when trying on new make-up in the store!

‘Makeup Genius’ is an app that helps the user to easily try on L’Oreal make-up and immediately gives the option to buy the product online. It is a great virtual make-up tester to use anytime and anywhere when you’re lazy and laying on the couch or have a moment of waiting for example. It also has tutorials for all the clumsy 'do-it-yourself' make-up artists at home.

The app does everything it promises. In the meantime, we have already tried different looks, saved our favorites and had some great fun at the office since the boys were also curious!

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